As from 1 January 2018, Alpine Attitude will be a cashless environment 

Charmaine Freyer

Being Alpine Attitude is a blend of dreams, passion and quality.

Alpine Attitude is situated in the heart of Pretoria, South Africa and offers discerning visitors the very best of sustainable African hospitality. Here, you’re able to explore South Africa’s capital city and economic hub in unsurpassed style.

Currently Offering
This boutique hotel has grown into a sought-after establishment, offering elegant conference facilities (for up to 80 people) in three rooms, and designer accommodation (for up to 28 people) in seven rooms and five luxury apartments. The hotel rooms, in particular, are a sight to behold, each tastefully decorated by a South African artist according to one of seven themes – African, Black and White, Funky, Leather, Pebble, Transparent and Nature.

Other Amenities

  • The Create restaurant (open for functions and private get togethers)

  • The Café

  • Banqueting facilities

  • Bar and lounge

  • Swimming pool and terrace

  • Breakfast, morning teas, lunch, dinner and bar service on pre-arrangement

  • Cell phone and local SIM card hire

  • Concierge services –  car hire, day tours, laundry services and more

  • Access to health clubs and spa treatments

  • SPA days can be arranged or on-site massage therapy can be arranged

  • 24-hour security and surveillance cameras

  • Transport – Airport shuttles and Taxis are available on request and we organize free pick-ups from the Gautrain (10 minutes from the hotel)

  • Golf: Our partnership with the Woodhill Golf club, just 10 minutes from the hotel makes it possible to book last-minute. The Pretoria Country Club is a 5 minute drive from our venue.

  • Culinary trips: special dinners, wine tastings and the farmers market are an exceptional experience

  • Children: In-house babysitter can be arranged at an additional fee

Alpine Attitude's novel architecture and décor sets it apart from other hotels. The concept encompasses creations by award-winning local artists, combined with intensely modern lines and contemporary décor. The striking white tree entrance façade was designed and developed by André Eksteen from Earthworld Architects. Sandra Bodard, also from Earthworld Architects, is responsible for the lush interior décor. Its uniquely cool and chic South African mood (VISI Magazine, 2009) makes it a popular attraction for both local and international visitors.


Charmaine Freyer established this Designer Hotel in 2008 and has never looked back. Her creative vision and taste resulted in this playful style of thoroughly Modern Architecture. Her passion for local young art and design is reflected in the entire venue, where she commissioned young talent to create work for the hotel. Her ingenous approach to interior design earned Alpine Attitude the ‘Best Hotel in Pretoria’ Award.




Inspiration, comfort, luxury, style, art – all combined to make your stay at Alpine Attitude unforgettable.

At Alpine Attitude, every room is different and tastefully decorated by South African artists according to different themes.


The apartments are suitable for business and corporate travel, families or long-stay guests, spacious and with either a private patio or garden. We believe that people should be able to work, stay and relax in the most feel-at-home way possible, so when you book into our rooms or apartments, you can expect:

• Safe on-site parking
• Tranquillity and peace
• To be only 3 minutes’ drive from Menlyn Park shopping centre and the heart of Pretoria
• 24-hour security
• To be spoilt




Looking for meeting spaces that are suitable for all types of conferences, meetings and banqueting events for anything up to 80 delegates, featuring audio visual, sound and complimentary delegate Wi-Fi?

Associate with success and book the well-equipped Alpine Conference Room which accommodates 60 people, the Executive Boardroom which accommodates 15 people. or Create Conference which is designed to be surrounded by open garden spaces and serve well as a function, conference or exhibition venue for up to 80 people.

Whether part of the Gauteng corporate elite or an up and coming mover and shaker, your wish for conferences, product launches, workshops, presentations, training, meetings or private caucus is granted. Delegates can be inspired to innovative thinking in the conference facilities with African charm, offering all amenities.

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As from 1 January 2018, Alpine Attitude will be a cashless environment 

There’s a lot to be said for being different.

Our award-winning catering proves that old recipes, new ideas, fusion and delectable ingredients can be combined to make any type of function, being it corporate or personal, unforgettable.

Once guests arrive, they can enjoy refreshing drinks in our bar area.

The bar is always fully stocked and managed by a team of expert barmen. True to our exquisite taste, we are also home to a variation of Champagne, local Methode Cap Classique , local South African wines and international brands that are sure to set the tone for an unforgettably elegant occasion.


Alpine Attitude has hosted various fancy, diverse dinners, launches, awards services, wine and food pairing evenings, weddings, kitchen teas, seminars and year end functions.

We are the ultimate venue if you are presenting private dinners for business or pleasure. This has also become the trendiest spot to celebrate birthdays and anniversaries and any other special occasions.

Functions at Alpine Attitude are just as vibrant, catering from corporate to engagement parties, birthday parties to wine tastings and all that’s in between! The venues with their large trees and relaxed atmosphere are ideal for canapé or cocktail parties.


For all the foodies; to get your mouths watering we have a delicious, expansive canapé menu as well as seasonally sourced menus to choose from.

And in terms of service? Hospitality is what we do best. Our courteous and accommodating staff will help to make your event an absolutely unforgettable one. Charmaine, proud owner always says: “We want to make our guests happy! That’s all!”

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Conference & Events

Charmaine Freyer

082 579 1628 


Reservations: Mon - Fri 08h00-17h00


Charmaine Freyer

082 579 1628


Reservations: Mon - Fri 08h00-17h00

522 Atterbury Road

Menlo Park



Alternatively, complete the form below and we will get back to you!

Please include the following in the message bar : what room you would like to book, the amount of people and as much information to allow us to quote and book accordingly.

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© 2017 by Alpine Attitude. 

Info@alpineattitude.co.za / 012 348 6504

522 Atterbury Road, Menlo Park

012 348 6504

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